Media literacy for the Disadvantaged in Society 2.0

In June-December 2022, DVV International Armenia together with its partner Public Journalism Clube will be implementing the Media literacy (ML) for the Disadvantaged in Society 2.0 project, a follow on of the 2021 project. Both phases of the Media literacy for the Disadvantaged in Society project are funded by the Ministry of Foreign Affairs of the Federal Republic of Germany.

The purpose of the project is to build an information/media literate society and to minimize negative effects on disadvantaged adults in Armenia caused by dis-, mis-, mal-information through media literacy education, awareness raising and capacity building, intergenerational and inter-societal exchanges. To achieve project goals, the Project will work through 4 main components that include:

In-depth validation of target group needs.
Improved ML awareness and education with the use of innovative ML resources: This component includes Training of ML trainers and training of direct beneficiaries, ML resource workshop with teachers and selected university faculty representative, additional resources development that include a set of ML crossword, MediaGitak table game reprinting, etc.
Fact checking and publicizing of results through Infodemia online TV program.
Exchanges of experience between different actors of the Armenian and German media literacy community.

Project Stakeholders and beneficiary groups:

Up to 1500 adults (of which 250 direct beneficiaries) will improve their critical thinking and ML skills, thus becoming more active citizens․ The three main beneficiary groups will include։

Adults aged 34-65 focusing on parents, local government representatives as well as women and displaced persons (through training in 7 sub-regions and Yerevan).
Younger people aged 18-25 focusing on discharged soldiers, war veterans and displaced from Artsakh (through trainings in 7 regions and Yerevan).
Teachers and young university faculty representatives that will be involved in workshops on the use of ML resources developed under the project and the integration in their respective courses.
The general public will benefit through access to an Infodemia video/TV program helping them to better understand media content, mis- and dis-information, and manipulation.

Implementing/Partner organizations: DVV International Armenia, Public Journalism Club

Donor: Ministry of Foreign Affairs of the Federal Republic of Germany

Implementation period: June 2022- December 2022

Media literacy for the disadvantaged in society

The purpose of the project is to build an information/media literate society and to minimize dis-mis- mal- information damage on disadvantaged adults in Armenia through media literacy education, awareness raising and capacity building.

Through the various activities, the project will reach disadvantaged adults aged 35-65 (women, unemployed, displaced, etc.) in the Gegharkunik, Tavush, Shirak and Syunik regions. A focus has been placed on this age group as younger people tend to have higher levels of media literacy and are given more opportunities to improve their skills. The project target group is also people who, due to their socially disadvantaged position in society, have only limited access to high-quality news / news analysis. As a result, they are unable to grasp local and global events and developments in their entirety and in their complexity, which in turn pushes them to the margins of society.

A total of around 150 people will benefit directly from the project measures such as training. About 650 additional people will be reached through public events and publicity measures as well as through the further use of the instruments developed in the project.

DVV International Armenia is responsible for the following components:

ML Needs Assessment
Educational/ awareness raising interventions (ML weekends in the regions)

PJC is responsible for the following components:

ML educational tools development (Table game, PSAs, etc.)
Educational/ awareness raising interventions (ML weekends in the regions)
Fact-checking and Public discussions (Fact-checking materials and public discussions).

Implementing/Partner organizations: DVV International Armenia, Public Journalism Club

Donor: Ministry of Foreign Affairs of the Federal Republic of Germany

Implementation period: May 2021- December 2021