DVV International Georgia Office implemented a national awareness-raising campaign on adult education and lifelong learning. The aim of the campaign is to inspire and encourage citizens to recognize that learning and personal development are possible and accessible at any age.
Within the framework of the campaign, three professionally designed posters with creative visuals and motivational slogans were produced. The posters were placed in seven major cities of Georgia -Tbilisi, Kutaisi, Batumi, Rustavi, Telavi, Gori, and Zugdidi at bus stops and on billboards.
The second component of the campaign included the production of podcasts and TikTok videos, which were disseminated through social media platforms. The podcasts featured well-known professionals from various fields who shared their experience and perspectives on the importance of adult education and lifelong learning. The diversity of the invited guests highlights the holistic nature of adult education and clearly demonstrates its importance for the development of all sectors.
This campaign will make a significant contribution to the promotion of adult education and will encourage citizens to take advantage of lifelong learning opportunities, while also supporting the country’s socio-economic development.
To watch the podcasts, follow us on our YouTube and TikTok pages: