As of 16. September 2021, the implementation of the Training and Support to Women
Entrepreneurs from different regions of Kosovo project has started with the aim of alleviating the
crisis caused by the COVID-19 Pandemic in Kosovo. The project is being implemented in
cooperation with the Women in Business (WIB) NGO. The aim of the project is to support
women entrepreneurs to alleviate the crisis caused by the COVID-19 Pandemic and contribute
to the growth of small businesses managed by women and girls from different regions of
Kosovo, by improving their professional and managerial skills. This intervention will be made via
training for women in business and in-depth counselling, which will address the needs of small
(micro) women businesses. WIB NGO has already conducted an analysis on the needs of
women entrepreneurs to mitigate the effects of the COVID-19 pandemic, revealing that most
women businesses have encountered difficulties in cash flow and financial management,
product sales and strategic planning. The intervention will be made by providing training to
increase their management capacity and their individual counselling.
Project objectives
The first objective of the project is to support women businesses through in-depth counselling
on reformatting their business models in terms of strategic planning, financial management
(cash flow), access to finance and other market opportunities.
The intervention will be made by providing training to increase their professional management
capacities and individual counselling.
The second objective of the project is to support the growth of small (micro) women businesses
by identifying new methods of development and positioning of their businesses in the Kosovo
market.
Expected project results
- Ensuring the sustainability of women businesses through in-depth counselling and
training with a focus on reformatting their business model: This activity will be carried out
by providing in-depth business counselling to 75 women and girls involved in small
(micro) individual and family businesses by the members of the network of organizations
made of WIB, Mundesia and Zana NGO. Small (micro) businesses run by women and
girls will be provided with advice on reformatting their business models according to their
size and sectoral groupings.
- Counselling will be provided through training sessions on business model reformatting
and provision of samples/models to be applied in their small (micro) businesses.
- To achieve the expected project results, WIB will implement the following activities:
- The conduct of training sessions with 75 women and girls involved in small businesses
by reformatting their business model and access to finance;
- Provision of advisory sessions on reformatting strategic cash flow planning and risk
mitigation plan for their businesses;
- 75 women entrepreneurs will be trained through a one-day training to understand the
importance of innovation for repositioning SMEs in the existing markets and their entry in
new markets;
- 15 selected women entrepreneurs who have completed training and consulting will
receive support with equipment to improve their services/products.
The project will be completed by the end of 2021.
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